Skip to content
Pathwise
← All case studies

Taroob

Building a search presence that matches a luxury brand

We developed Taroob's organic presence so discovery matched its premium positioning, across brand and non-brand search.

Luxury SEO

brand and non-brand

Client
Taroob
Industry
Luxury fragrance and lifestyle

Challenge

A premium brand whose search visibility did not reflect its positioning, leaving discovery underdeveloped in a category where buyers still research before they buy.

What we did

  • Brand and non-brand SEO strategy.
  • Content refined around collections and buyer intent.
  • Technical foundations and structured data.
  • Optimization tuned to a luxury audience.

Results

The numbers that mattered.

Brand + non-brand

search coverage

Collections

optimized for intent

Organic growth

in a premium niche

Why it worked

"Luxury buyers still search. We made sure Taroob owned those moments."

Let's map your growth path.

Tell us about your brand and where you want to grow. We'll respond within one business day.