Mentor Go
Performance marketing that landed Mentor Go's first SaaS customers
We ran performance marketing for Mentor Go, produced the video creative and ads, and acquired their first cohort of paying SaaS customers.
First customers
acquired for a new SaaS
- Client
- Mentor Go
- Industry
- SaaS platform, mentoring and talent
Challenge
A new SaaS platform that needed to prove product-market fit and land its very first paying customers, with no established acquisition channel and no prior creative to test.
What we did
- Produced video ad creative that explained the product clearly.
- Launched and optimized paid campaigns across the right channels.
- Set up conversion tracking end to end for honest attribution.
- Iterated on messaging until acquisition became repeatable.
Results
The numbers that mattered.
First customers
acquired for a new SaaS
Video creative
produced in-house
Paid channels
set up and optimized
Why it worked
"Creative that explained the product plus tight tracking turned cold traffic into Mentor Go's first customers."
More work
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