Global retail, regional GCC migration (client name withheld)
A global-to-regional domain migration with rankings kept intact
We planned and executed a high-stakes domain migration for a global brand moving regional buyers onto local Gulf domains, protecting years of accumulated ranking equity.
through a full domain migration
- Client
- Confidential
- Industry
- Global retail, regional GCC migration (client name withheld)
Challenge
Moving regional traffic off a global domain onto local Gulf domains, one of the riskiest moves in SEO, where a single misstep can erase years of rankings and revenue overnight.
What we did
- Complete URL mapping from legacy to destination.
- A 301 redirect strategy across every legacy URL.
- Hreflang for regional and language targeting.
- Canonical and technical checks, with post-launch monitoring.
Results
The numbers that mattered.
mapped before launch
through the migration
improved with hreflang
Context
Why migrations are critical
Every URL a brand has earned carries ranking equity built over years. A migration reshuffles all of it at once. Without a precise redirect map, hreflang, and canonicals, search engines lose the trail and revenue follows the rankings down. Handled properly, you keep the equity and gain regional relevance and faster load times for local users.
Why it worked
"Nothing was left to chance. Every old URL had a mapped destination before launch."
More work
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